Today, 5th June, is World Environment Day. The focus this year is on the preservation and protection of biodiversity – our world.

Biodiversity consists of more than 8 million plant and animal species on Earth, and the ecosystems that house them such as forests, rivers, oceans, and deserts.

Perhaps this year more than ever we are reminded that the foods we eat, the air we breathe, the water we drink, and the climate that makes our planet habitable all come from nature. Yet, these are exceptional times in which nature is sending us a message: To care for ourselves we must care for nature.

It is time to wake up. To take notice. To raise our voices. It is time to build back better for people and our planet. This World Environment Day, it is time for nature.

This World Environment Day let us all truly understand how much nature means to us.

Did you know that it would take 1.6 Earths to meet the demands that humans make on nature each year?

As citizens of planet Earth, we can all do our bit to reduce the demands we make on nature each year, and to preserve biodiversity and al living ecosystems for future generations. We can all do our part. No action is too small, too insignificant.

For you this could mean:

  • Moving away from single plastic use and incorporating more reusable items in your everyday activities.
  • Incorporating more plant- based meals in your diet and reducing your intake of meat.
  • Supporting local businesses that reduce the need for transportation of goods across distances.
  • Teaching children the importance of not littering and throwing rubbish out of moving cars and buses.
  • Reducing, reusing, and recycling as much as possible.

Each little thing that we do will add up.

Timberland is not just doing one thing, but 50 million things. Timberland has committed to planting 50 million trees by 2025. The brand has long committed to lessening its ecological footprint on the earth while continuing to leave an indelible mark on the outdoor industry. 

To date, Timberland has accomplished several impressive goals, including recycling 310 million plastic bottles in their footwear, planting more than 9 million trees worldwide, and completing over 1 million hours of community work.


“Making a positive impact on the world has been part of Timberland’s mission for decades. It is about designing a better product with both the consumer and the planet in mind and pioneering sustainability in fashion,” comments Moosa Mayet, General Manager for Timberland South Africa. “Caring is no longer enough, we need to do more to protect nature and to protect each other,” he adds.

Yet the brand remains committed to hitting its eco-minded targets and setting the standard for sustainable fashion. Its dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – in terms of their products, the outdoors, and the communities around the globe where we live, work, and explore. 

“We need to rethink how we do everything. Let us use this time to reflect and find out what else can we do for nature, to find out what more we can do to protect our planet,” concludes Mayet.


About Timberland

Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.

At the heart of the Timberland® brand is the core belief that a greener future is a better future.This comes to life through a decades-long commitment tomake products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, Timberland, and follow us @timberland_south_africa. Timberland is a VF Corporation brand

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